Website Manager

Role Level: Manager Experience: 4–6 Years Reporting To: Head of Marketing

Works Closely With: Sales, Delivery, Leadership, Social Media Manager

Tech Stack: WordPress, GA4, GTM, Google Keyword Planner, Search Console, SEMRush, Ahrefs Location: Mohali (Work from Office)

Objective

Make the website + Cogneesol’s broader web presence the strongest organic growth engine —

ranked in Google, visible in AI search, cited across industry sites, and actively distributed.

Key Responsibilities

·        Own the website end-to-end: updates, hygiene, pages, navigation.

·        Build & optimise landing pages for campaigns, sectors, and service lines.

·        Ensure the site reflects current capabilities, case studies, awards, and leadership messages.

·        Conduct keyword research & gap analysis; identify priority clusters.

·        Improve technical SEO: speed, CWV, structure, crawlability, internal linking.

·        Execute SEO audits & lead remediation with developers or third-party tech teams.

·        Manage sitemaps, schema, redirects, broken links, indexing issues.

·        Write or guide content: blogs, service pages, use cases, capability narratives.

·        Build a quarterly search-driven content roadmap.

·        Ensure every piece of content aligns with search intent and business priorities.

·        Edit content for clarity, SEO alignment, and positioning.

·        Track keyword rankings, organic traffic, bounce rates, dwell time, conversions.

·        Build monthly dashboards for Marketing, Leadership, and Sales.

·        Identify opportunities and propose experiments to improve conversions.

·        Sales: landing pages & conversion journeys.

·        Delivery: case studies & performance stories.

·        HR: culture/employer pages as needed.

·        Social team: coordinated content journeys & traffic flows.

·        Extend SEO beyond Google.com to YouTube, AI search (SGE/Perplexity), and entity signals

·        Orchestrate basic digital PR and authority-building activities (guest posts, HARO, directory listings)

·        Turn every published asset into a multi-channel distribution play (social snippets, newsletter, sales enablement)

·        Partner with Social Manager to make website content the fuel for LinkedIn, YouTube, and Twitter growth

·       Monthly SEO + Performance Dashboard

·        Quarterly Keyword & Content Strategy

·        Updated website structure map + internal linking model

·        2–4 SEO-optimised pages/blogs per month

·        Landing pages with clear conversion pathways

·        Website hygiene report (technical + content)

First 90 Days — Success Looks Like

·        Complete website + SEO audit; publish remediation blueprint.

·        Fix priority technical issues (speed, indexing, broken links, structure).

·        Identify 5 priority keyword clusters and publish search roadmap.

·        Build/update top 5 landing pages with improved content and CTAs.

·        Create content inventory & gap analysis for Q2–Q3.

Skills & Experience

·        4–6 years of SEO + website management experience (B2B, tech, or ITeS).

·        Hands-on technical SEO skills: CWV, speed optimisation, metadata, site structure.

·        Strong content writing/editing abilities.

·        Proficient in WordPress, GA4, GTM, Google Keyword Planner , Search Console, SEMRush, Ahrefs

·        Ability to translate insights into content and structural decisions.

·        Proven experience getting B2B sites ranked in AI overviews or cited by LLMs

·        Basic Digital PR / link-earning playbook (even if lightweight)

·        Understanding of how YouTube SEO feeds Google SERPs

·        Ability to create content that Sales wants to share

·        Experience coordinating with developers.

·        Understanding of CRO principles.

·        Familiarity with heatmap tools (Hotjar, Microsoft Clarity).

KPIs (Hard Metrics)

·        Organic traffic growth (Primary KPI)

·        Keyword ranking movement

·        Website health score (technical SEO)

·        Content velocity + quality

·        Landing page conversion rates

·        AI-search visibility - Appear in relevant SGE/Perplexity answers

·        YouTube organic referrals

·        Earned followed backlinks of high-quality.

·        Documentation hygiene (site maps, inventories)

·        Clarity in communicating SEO insights

·        Initiative in proposing improvements

·        Collaboration quality across Sales, Delivery, Social & amongst peers

·        Team builder, guide & mentor

Ways of Working

·        High accountability; treats the website as a business asset

·        Structured, analytical, detail-oriented

·        Comfortable with deep-dive work and iterative improvement

·        Data-driven mindset with strong execution discipline

·        Works well with cross-functional leaders